The Ultimate Guide to Customer Acquisition | SecurionPay

The Ultimate Guide to Customer Acquisition Strategies for eCommerce

The Ultimate Guide to Customer Acquisition Strategies for eCommerce-2

Starting an online business is a great idea, but you need to make sure that you know what you’re doing from the very beginning. Otherwise, you may face some setbacks. It is probably not going to be easy, but one of the main points to focus on right away is customer acquisition and basically growing your business.

How and where can you find customers? What can you do to make your business recognizable? These are questions that everyone asks themselves. So we took some time to create an ultimate guide to customer acquisition strategies for eCommerce.

So, let’s get started! One of the first things you should do is optimize your eCommerce site with your customer’s needs in mind.


eCommerce Conversion

You’re probably asking yourself: “How can I increase my eCommerce conversion rate?” It’s obvious that you will want to boost your business quickly, but it’s not obvious where you should start. You have things to sell, so help your customers find the products they need as easily as possible. Optimize your product pages and grow your business!

Increasing conversion ideas


Search Engine Optimization

When you want to reach more customers (of course you do!), ranking higher than your competitors on Google is a must. So, you need to know what SEO is, and how to use it to rank your business well in the search engine.

Where to start?

SEO blogs & insights

SEO tools


Content Marketing

Content marketing is one of the most popular and powerful ways to promote your business. It is also one of the best options for acquiring new customers, whether you just started up, or have been running an eCommerce business for a few years now.

What is Content Marketing?

Content Marketing blogs & insights

Content Marketing Tools


Growth Hacking

Growth hacking has become one of the most popular marketing methods, especially in startups. It’s all about growth and getting spectacular results. There are many tools that empower growth hacking efforts, so even non-technical marketers can do awesome work in a more efficient way.

What is Growth Hacking?

How Growth Hacking can increase your sales?

Growth Hacking: blogs & resources

Growth Hacking Tools



It is important to know that copywriting is not the same as content marketing. Before you distribute and promote your epic content, you need to write a compelling copy first.

Copywriting blogs & insights

Copywriting Tools


Social Media Marketing

When running an eCommerce business, you need to be present in social media. People usually google your brand name before they decide to buy anything. So be visible, and connect with your audience by using social media like a pro!

Social Media Marketing Blogs

Social Media Resources

Social Media Tools


Email Marketing

Sending emails based on user actions can help you effectively increase sales. Users have less and less time to read all the emails they receive, so it is crucial to find a way to reach them effectively. Using the right tools, and giving customers what they really want, can help you to grow your sales effectively.

Email Marketing Blogs & Resources

Email Marketing Tools



Analytics gives you so much information that you really do need to know about in order to test your site and get better results. Use the power of analytics tools and start to improve your online business with:

Analytics Resources

Analytics Tools

As you can see, there are lots of actionable strategies to win more customers. So, one of the most efficient ways to make the most of them is to test various solutions to find those that suit your business needs best.

Now it is time to use all the knowledge above and run an A/B test to find out whether something worked out or not. It may seem like a really hard thing to do at first, but – when done properly – it gives you a lot of satisfaction. Prepare the most relevant strategy for you to start customer acquisition, and enjoy your business growth!

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Lucas Dominic

Lucas is a CEO at SecurionPay. FinTech Innovator, Payment Expert, API Fan, Startup Enthusiast & World Traveler.

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