How to reduce shopping cart abandonment

How to Reduce Shopping Cart Abandonment

SecurionPay Academy

Are you losing leads during a checkout process? We know that it affects both small and large business, so here you can find a way to reduce cart abandonment and increase conversions.

Reduce shopping cart abandonment

Video transcription

Did you know that a complicated, long checkout process or a one-second delay on your pages loading speed has an effect on your conversions? Read the blog post below to find out how to reduce pain points and win in the long run.

According to the Baymard Institute, only 3 out of 10 customers go through the checkout process. Three out of ten!

Today, we’re going to be talking about some of the reasons for cart abandonment and what to do in order to solve those issues.

So, starting out with reasons for cart abandonment.

Reasons for cart abandonment
  1. The first one states extra costs are too high.

So, say, that customers are going through the checkout process and all the fees and everything is very transparent. But once they get to the end, there’s an additional cost for shipping or hidden fees, things like that. A lot of times customers drop the cart at that point in time.

  1. The second is that the site wanted me to create an account.

It’s really up to the merchant if they decide, according to their business models, whether it’s relevant or not. Because, in a lot of cases, the customer really doesn’t need to set up an account. They simply just want to purchase a product and/or service.

  1. The third reason is that the whole checkout process is way too long and complicated.

There are many pages, many steps, redirections… It’s too much.

  1. The last is that they didn’t trust the website.

This usually occurs if there’s redirection in your checkout process, so they’re going to the different page.

So now, that you know the main reasons for cart abandonment, let’s talk about some other ways how to solve this.

All you need to do is adopt a very simplified checkout system that includes the following.

You need to have a checkout system that can handle

  • Various languages
  • Various currencies
  • No redirections.

Customers go on to your website and they want to experience it for what it is, and they want the checkout process to be just like your website. You don’t need to redirect them to another site.

Speed — it’s very important to have a quick checkout process, under 2-3 minutes for everything, including shipping address. The speed is also very relevant for the integration for your developers.

What’s more, you want to have “Remember me” feature and one-click options. If a customer comes back to your website, the information is already stored there. Moreover, if they’re on one of your partners websites, their information is there as well.

User experience is key. You want to have a simplified user flow, the website and the checkout process needs to be sleek and sexy.

And last, but not least, you want the checkout system to have a seamlessly integrated cross and up sales. If you do so, your conversion rates can even go up by 30%.

That’s it today. Thanks so much for watching our video, enjoy the rest of your day! If you have any comments or questions, leave them us below.


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Patrick Kozakiewicz

Chief Evangelist
Chief evangelist whose motivation is to make history. My philosophy is to convert people and link my goals into changing the world. I have experience and curiosity in technology, mindfulness and making business flourish.

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